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Tumblr 5 - company facebook page

http://www.facebook.com/clifbar

The Cliff Bar facebook page is a great site that has almost 100,000 likes!

The audience for this site is active people who want to eat healthy while they’re out and on the move. You can tell by their banner picture that they’re target audience is fit, healthy people that like outdoor activities. This category of people is a diverse group but with the common interest of health and outdoor activity. Their message is delivered on facebook via “wall posts” and information links shared on their wall. Their mission statement can be found on their “about” page and a link is also available to their main company website. On the “about” page their terms of use are outlined, which makes their facebook page ethical. They are clear and open in their intent and do not try and deceive anyone.

The visual communication of their page is very well put together because it appeals to the target audience through the use of active images and links to outdoor activity videos and articles. The colors and packaging are very rugged and down to earth and appeal to the eye of an active individual.

When the Cliff Bar page is analyzed using RIBS one can better understand why there are so many “likes” on their page. People have remuneration because they benefit by being alerted about promotional events and occasionally receive coupons. People that have “liked” their page have influence because they can post on Cliff Bar’s wall and receive answers very quickly. They can also comment on posts that the company has put on their wall. Lastly, people feel a sense of belonging by being connected to others with a like mindedness approach to being healthy and being active. Cliff bar gives people a chance to connect to other active people through this social media site.

Overall it is an effective facebook page that will continue to be used and gain “likes.”

This is a Bud Light commercial that was aired during the Super Bowl this year. The purpose of the commercial is trying to convince the audience to buy Bud Light Platinum, one of the newest Bud Light Products of 2012. The target audience is young to middle-aged adults that are already consumers of beer. I think that the commercial is slightly skewed toward men because of the color selection and the futurist setting given to the factory where the beer is supposedly brewed.

There are only a few words spoken in this commercial, but the words that are chosen are tended to be persuasive. “Top-shelf taste,” “smooth,” and “refreshing” are a few of the select words spoken in this commercial. With these words they are trying to persuade the audience that this a beer that they want to drink because it is one of the best. Additionally it says that it is “triple filtered” in order to throw in some beer brewing jargon, attempting to attract those who know a good bit about craft brews and the process of brewing. The only other words in the commercial are those written on the bottle of beer, which are “Platinum” and “6.0% ALC./Vol.” I think that by showing the alcohol content of the beer, Budwiser is trying to attract people that want a light beer with a high gravity.

The delivery of this commercial is effective in persuading Budwiser drinkers to buy this new beer. I think that it will not persuade people who drink craft brews that they should drink this beer though. The delivery is successful in convincing people that already drink Bud Light that they should go out and buy this new product but unsuccessful in persuading those that are typically not found drinking a Bud Light. The movement in the commercial keeps the pace fast and denotes a sense of technological progress with this new brew. It makes people believe that this product is something that they need to go out and try. I think overall it is a successful delivery and a successful commercial.

Email is often used as a form of advertisement today because it is a quick and efficient way to reach a large population of people. In this particular email the audience is specifically the subscribers to Edible Upstate’s monthly news letter. Edible Upstate is our local region’s chapter of the national Edible movement, an initiative aimed at advancing a more central focus in communities throughout America on local food exchange. The email explicitly states that all Upstate food producers and food buyers are the audience of the email and that they should attend the Upstate Food Hub, the event that is being advertised in this email. The mention of “happy hour” indicates that this is clearly for an adult crowd and for those that are out of college and working in either the food producing or buying industry.
  The purpose of the email is to convince people to attend the first annual Upstate Food Hub, a business networking event that will promote the organization’s values and goals. The side bar items included in the screen shot of the email I took also indicate that the email is also trying to interest it’s reader in other aspects of the organization. Even if a subscribed reader is not a producer or retail buyer of food, they may be interested in finding out what is in season in the Upstate and what veggies they should be buying at the grocery store to support local production.
 The support for this email comes in the form of links that lead the reader to more informational and logistical pages. These links provide evidence for the credibility of Edible Upstate because they indicate the organization is well structured and established. The email provides the reader with a reason to look further into the Local food hub event while simultaneously giving them the means to do so. Ethically, this email does not raise any issues and is therefore sound in that respect.

Email is often used as a form of advertisement today because it is a quick and efficient way to reach a large population of people. In this particular email the audience is specifically the subscribers to Edible Upstate’s monthly news letter. Edible Upstate is our local region’s chapter of the national Edible movement, an initiative aimed at advancing a more central focus in communities throughout America on local food exchange. The email explicitly states that all Upstate food producers and food buyers are the audience of the email and that they should attend the Upstate Food Hub, the event that is being advertised in this email. The mention of “happy hour” indicates that this is clearly for an adult crowd and for those that are out of college and working in either the food producing or buying industry.

  The purpose of the email is to convince people to attend the first annual Upstate Food Hub, a business networking event that will promote the organization’s values and goals. The side bar items included in the screen shot of the email I took also indicate that the email is also trying to interest it’s reader in other aspects of the organization. Even if a subscribed reader is not a producer or retail buyer of food, they may be interested in finding out what is in season in the Upstate and what veggies they should be buying at the grocery store to support local production.

 The support for this email comes in the form of links that lead the reader to more informational and logistical pages. These links provide evidence for the credibility of Edible Upstate because they indicate the organization is well structured and established. The email provides the reader with a reason to look further into the Local food hub event while simultaneously giving them the means to do so. Ethically, this email does not raise any issues and is therefore sound in that respect.

Starbucks

This Starbucks billboard is clearly targeted at coffee drinkers who are on the road and trying to get somewhere. Of the six (counting “drive-thru” as one word) selected words on this billboard, two of them are indicative of the minimal time that it will take for someone to stop and purchase a coffee. The words “faster” and “drive-thru” both suggest speed and a hassle free stop. Anyone can stop at Starbucks for a coffee, but this add is meant to appeal to those who are in a rush and who only have a short amount of time for a detour on and off the highway. More specifically, I think that this ad is marketing existing customers who know that Starbucks serves more than just coffee. I would be willing to guess that the majority of people that go to Starbucks get some sort of specialty drink like a latte or espresso. The ad only mentions that they serve coffee but most people will see the ad and know that there are many more options and variations of coffee available. This ad could also be targeting Dounkin Donuts customers because it says “better coffee.” There is nothing explicit in the ad that targets Dounkin Donuts but it is possible that the creator of the billboard had the competing company in mind. I think that he/she/they also had a particular age group in mind when creating this billboard. I interpret the target age to be between 20 and 40 years old because of my previous explanation about it being aimed at people on the road who are in a hurry. I don’t think that there is a specific target gender because the colors are neutral and there are no words that seem to appeal more to males than females.

My introductory speech for HON223 - multimodal communication.